Thanks to its evergreen vegetation, mild Mediterranean climate, clean sea and air, aswell as its rich cultural heritage, Novi Vinodolski became one of the first tourist destinations in Primorje area in 1878. The first wooden flooring beach on the so-called Bribirska riva (Bribir waterfront) marked the beginning of tourism in Novi Vinodolski. Today, the beach covers the area of 1300 m and what makes it unique is the combination of rocks, pebble coves and individual sunbathing spots between the rocks. It is equipped with urban and modern equipment and is especially attractive to recreationists. The beach is suitable for people with disabilities and can be accessed by car.